ailon's DevBlog: Development related stuff in my life

Informal introduction to AdDuplex

1/11/2011 6:43:54 PM

banner_squareYesterday I’ve announced a new project called AdDuplex. In a nutshell it’s an ad exchange network for Windows Phone 7 apps. You display ads for other WP7 apps, they display ads for your app. Simple as that.


1. First of all, I’m not allowed to develop for Windows Phone 7 by Microsoft. But I’m still really captivated by the platform. So, different indirectly WP7 related ideas keep spinning in my head and this is one of them.

2. Microsoft’s pubCenter ad network is open for US residents only and targets users in the US only. Other ad networks aren’t very mature, don’t generate any substantial revenue or just don’t support WP7 directly. So developers of free apps outside US can neither generate revenue nor get any other benefits (except for fame and user gratitude) for their hard work.

3. There has been a lot of criticism of the way Microsoft treats independent developers in the WP7 Marketplace. It’s practically impossible for a non-Xbox Live game to be featured in the Marketplace at the moment and there’s no way to order apps by ranking or any other popularity criteria except download count. So developers are pretty much left to promote their apps any way they can outside of the Marketplace itself. At some point I had an idea that we can help each other promoting our apps and this is how AdDuplex concept was born.

What’s the catch?

I’ve been asked a couple of times on how I plan to finance/support this project. The idea is that you’ll get 80-90 exposures of your ad for a 100 exposures of other ads in your app. And hopefully I’ll be able to sell that 10-20% ad balance. That should pay for hosting and other expenses (including my mansion, yacht, Ferrari and other stuff).

So, if you like the idea, want to promote your app for free and don’t mind me getting insanely rich in the process, go request your invitation and lets start this thing. Early adopters will get that 90% ratio which will go down as the system matures.

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